Brand Identity

for non-profit organization Adoption Inequality. Within this branding project I designed a new company logo, a small box, a cotton bag, and a 5x5 informational sheet. I based this logo design on the yin & yang to symbolize duality of opposing forces that interact to form a perfect whole. Adoption inequality had a mission to join orphaned African American children with Caucasian adopting parents, here I showcased this with the abstracted African American child being help by his/her new whole of a parent.